Pronails

International beauty brand operating in more than 30 countries. The client required a website for the Italian market with significantly more advanced commercial and operational workflows than a traditional B2B e-commerce platform.

A granular roles and permissions system was implemented across four user levels—operators, sales agents, distributors, and retailers—with access differentiated by customer, geographical area, and commercial profile. The platform supports complex product catalogs using a master/variant structure, with enriched product pages featuring videos, technical documentation, and professional-only content. A bidirectional integration with the ERP synchronizes products, customer records, orders, inventory, and commercial data, while a dedicated pricing engine manages customer group-specific price lists and discount rules. The primary objective was to eliminate manual processes and prevent data duplication between the e-commerce platform and the company's internal systems.

The website was delivered in just six weeks. Within three months of launch, the new platform had registered more than 900 qualified users, generating over €415,000 in revenue within the first six months. The solution also enables the client to independently manage every aspect of the platform, both on the front end and the back end.